Why use radian6

The Radian6 analysis dashboard is the mother ship of the operations. Through the Analysis Dashboard, you can generate the mentions of whatever it is in social media that you would like to follow for a certain time period. Radian6 does this through the use of a Topic Profile.

A topic profile is a complex keyword search tool which makes sure to gather all of the mentions of your brand in social media, with filters for language, region and source if you want specific data coming from specific sources.

Click here to know how you can setup a Topic Profile through Radian6. Once you have a Topic Profile properly setup, you can then load your widgets. Widgets provide the visual representation of your Topic Profile that you need in order to analyze and interpret the social media mentions that you have been getting. These Radian6 widgets are:. The River of News Widget shows the raw data with the mentions of your brand.

You will get this widget in a timeline format, with 25 posts being shown per page. You can also choose to sort the river of news so that you can see which post had the most number of comments, or which tweet from the user has the most amount of followers, among others. The Conversation Cloud Widget is a widget that shows the Top 50 words from the last posts about your brand.

Unlike other conversation clouds that you will find elsewhere, the conversation cloud widget of Radian6 is interactive, meaning that you can click on those words and analyze the data according to the requirements of your report.

The topic analysis widget is the best widget to monitor the volume of mentions of your brand, or even your competitors. Aside from competitive analysis, the topic analysis widget is helpful when it comes to looking at segmentation of social media metrics. Which sentiment has more mentions, positive or negative? Are males responding better to this campaign than females? These and other similar questions can be justified through the use of this widget.

The Topic Trends Widget in its most basic purpose determines the highs and lows of your brand in terms of mentions. From this widget, you can analyze the mentions and see why your brand is getting or losing mentions at any one point.

Trends are very helpful when it comes to campaign monitoring, to see if your communication is being utilized in social media. This widget is also helpful in crisis monitoring. Radian6 can segment the mentions through the topic trends widget by sentiment.

Through this widget, you can see if a rise on the number of negative mentions should be a cause for alarm. A rise in positive mentions can also indicate a resounding favorable outlook of people towards your brand. If you want a quick glimpse as to what is happening with what you are monitoring in social media, then the Summary Dashboard is your answer. The Radian6 Summary Dashboard is a high level tool that is connected to the Radian6 Analysis Dashboard, showing you what is happening in social media about your brand in a matter of seconds.

If you have a need for daily social media monitoring but pressed for time and resources, the Radian6 Summary Dashboard is your solution. For resources regarding the Radian6 Summary Dashboard, click here.

Social Studio Formerly known as Buddy Media and the Radian6 Engagement Console Social listening is where you learn about your consumer, and it goes hand in hand with engagement. The army of companies who offer similar services to Radian6 must be licking their chops now. Just as Urchin getting acquired by Google signalled the new era of web analytics, so too does this acquisition bring in a new era of analytics of social media.

The next 10 years will be defined by organizations' text analytics ability to extract insights from their all-too-public customers. Search Blog. Sep 21, Repustate Team. Social media listening Business. Table of Contents. Some may question the price, but this deal is a win-win for all involved Much has been made of the recent acquisition of Radian6, a New Brunswick based social media monitoring company by Salesforce, the CRM-in-the-sky giant.